Education and Industry Standards
The 4Cs: Color, Clarity, Cut, Carat
Don’t overpay for average. Every diamond is a personal mission. Finding the right diamond is all about rarity and value. Diamond quality is measured by the 4Cs:
- Carat Weight
The four standards are like the equalizer to a stereo. We can move the components to find the exact match you want in a diamond, and Andy’s responsibility is to guide you through the process to find the diamond that maximizes your budget.
The diamond color is based on the absence of color and the range is from D-to-Z with D being colorless. Most engagement ring diamonds are rated G, H and I.
Diamond clarity quantifies the internal and external characteristics of a diamond.
The diamond cut grade measures how well the diamond’s facets interact with light.
The carat is the actual weight of a diamond.
Ethical Standards for Diamond Sourcing
We only sell natural, untreated diamonds, and we will never sell anything that is in conflict with our morals or beliefs. We source our diamonds from US distribution centers that follow the Kimberley Process, a joint governments, industry, and civil society initiative to stem the flow of conflict diamonds. Our diamonds are conflict-free. Browse our ethical engagement rings online or visit us in the store.